Our Transition
Welcome to Amplified Labs
Our research-focused brand is now Amplified Labs. This transition introduces a stronger, more modern identity while preserving the quality-focused approach, transparency, service, and research standards that established our foundation.
Amplified Labs also represents an important step toward bringing our growing businesses together under a broader and more unified Amplified family of brands.
Building a Stronger Foundation for the Future
The move to Amplified Labs goes beyond a new name or logo. It is part of a broader long-term strategy designed to strengthen our identity, support future growth, and create greater consistency across the Amplified family of brands.
A Modern Research Identity
Amplified Labs provides a clearer and more modern identity built specifically around research, quality, precision, transparency, and continued development.
Designed for What Comes Next
The new identity gives us greater flexibility to expand our research catalog, improve our customer experience, and continue developing the brand without being limited by our previous name.
One Amplified Brand Family
The transition also allows Amplified Labs to exist alongside Amplified Glow within a more unified Amplified brand ecosystem, while each business maintains its own distinct products, audience, and purpose.
The Amplified Family of Brands
As our businesses continue to grow, we are creating a more cohesive family of brands built around a shared commitment to quality, innovation, transparency, and thoughtful product development. Amplified Labs and Amplified Glow each serve distinct markets while sharing a recognizable Amplified identity.
Our research-focused brand centered on quality-driven research products, independent analytical testing, documentation, and research-oriented standards.
Our cosmetic and personal-care brand focused on modern skincare, haircare, peptide-inspired formulations, and elevated everyday beauty products.
What Is Changing
The Amplified Labs identity is being introduced throughout our customer experience as existing materials and inventory are gradually updated.
Brand Identity
Our name, logo, visual presentation, and overall brand identity are transitioning to Amplified Labs.
Product Labels
Product labels are being transitioned to the new Amplified Labs visual system across inventory.
Packaging
Packaging, printed materials, and supporting brand assets will gradually reflect the new identity.
Digital Experience
Our website, product organization, documentation, and digital presentation are being refined as part of the transition.
New Look.
Same Commitment.
While the identity around our business is evolving, the principles behind how we operate continue forward with Amplified Labs.
You May Notice Different Branding
Because this transition is being introduced across existing and future inventory, customers may temporarily notice differences in product labels, packaging, or accompanying documentation.
Some remaining inventory and documentation may continue to display our previous branding while existing materials are gradually phased out and replaced with the Amplified Labs identity.
These visual differences are part of the normal transition process and do not, by themselves, indicate a difference in the underlying product specifications or applicable quality standards.
Existing analytical reports and Certificates of Analysis may also reflect previous branding when the testing or documentation was completed prior to the transition.
What Customers Should Know
Why did the brand change?
Amplified Labs was created to better reflect the continued evolution of our research catalog, quality-focused approach, and long-term direction. The new identity gives the research business a stronger and more modern foundation for future development and expansion.
The transition is also part of a broader effort to bring our businesses together within the Amplified family of brands. Amplified Labs now represents our research-focused business, alongside Amplified Glow, our skin, hair, beauty, and personal-care brand. This creates a more unified overall identity while allowing each brand to maintain its own distinct purpose and focus.
Is Amplified Labs operated by the same team?
Yes. The transition represents an evolution of the brand identity, while the team responsible for our day-to-day operations, customer service, fulfillment, and quality-focused processes remains in place.
What is the Amplified family of brands?
The Amplified family brings together businesses that share a broader brand identity while serving different markets. Amplified Labs is focused on research products and related research documentation, while Amplified Glow is focused on skincare, haircare, beauty, and personal-care products.
Why might some products look different from others?
Inventory is transitioning to Amplified Labs branding over time. Depending on when a particular inventory batch or packaging material was prepared, label and packaging designs may temporarily differ while previous materials are phased out.
Will previous branding still appear on documentation?
It may. Certain existing analytical reports, Certificates of Analysis, packaging materials, or inventory documentation may have been created before the Amplified Labs transition and may therefore temporarily reflect previous branding.
Does the rebrand change product testing or research specifications?
The branding transition itself does not change the applicable research specifications, analytical documentation, or quality-focused processes associated with an existing product or inventory batch.
Are Amplified Labs products intended for personal use?
No. Amplified Labs products are offered strictly for research purposes and are not intended for human or veterinary consumption or use.
Same Foundation.
A Bolder Future.
We appreciate everyone who has been part of our journey. Amplified Labs carries forward our commitment to research, quality, transparency, and dependable service while giving us a stronger identity for the next stage of growth — both for Amplified Labs and for the broader Amplified family of brands.
Amplified Labs · Research. Quality. Results.